Weapon #1: Commit to Persevere
The first weapon is committing you to persevere, which is “I am persevering no
matter what anyone else does around me.” Perseverance is defined as steady persistence in a course of action especially in spite of difficulties, obstacles, or discouragement.
Basically, no matter what happens, you don’t give up!
In the marketing realm, wouldn’t it be nice to deal with a business that persevered in its goal with you? Yes, to actually be there for you as a client and follow through.
Unfortunately, that’s a rare trait for most businesses these days, but it should be an integral part of your business and who you are as a person.
When a potential customer comes to you for a product or service, you extend your hand to them with confidence knowing that you are there with them until the very end of your course of business even if they choose to do business with someone else. That’s right.
Even if they don’t become your customer, you stand with integrity and make it clear to them that you are there for them. Right now wherever you are, say this out loud, “I am persevering!” Say it out loud again and truly mean it, “I am persevering!”
I don’t care what anyone else is doing or who is giving you a strange look. It’s your life and your business so start taking action and stand out from the crowd. Let your customers know that you are different and you are ready to enter a long-term, persevering relationship with them.
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