Weapon #2: Be a Conqueror
The second motivational marketing weapon is to be a conqueror. “I am conquering my fears to achieve my dreams.” My favorite definition of conqueror is “one that overcomes the enemy.” You are overcoming the enemy of fear in your life!
Let me interject here. There’s a reason that I continue to give you the definitions of key words.
Why? Because if you don’t know the meaning behind a particular motivational marketing weapon, then how could you possibly use it? It would be like a Navy SEAL trying to use a weapon that he has never seen before. He may be able to use it after a while, but not as efficiently and effectively with full confidence. Now, let’s talk about you becoming a conqueror! Most people walk around with a defeated mindset. They don’t do daily affirmations or any other type of personal development that would enable them to walk with their head high, ready to take on the fear that is holding them back.
I used to be one of those people. Stuttering caused me to bury my head in my chest and just hope not be acknowledged by anyone. Fear had stolen my life! Now, I wake up every day knowing that I have conquered the fear of speaking. I no longer stutter, and I am one of the top international, motivational speakers in the world. What is it that you have to conquer? Make a decision right now that you will overcome and conquer it! The attitude of conquering is critical. If I didn’t change my attitude and mindset, I could have never defeated my fear of speaking.
From a marketing perspective, you must conquer the indecision about whether or not you’re going to be in business long-term or if your business is going to be successful. If you don’t believe in yourself and your business, then your client will have no reason to believe in you. There’s absolutely no way that you can build a business with such a defeatist mindset.
I recently read an article in The Wall Street Journal, which basically stated that the problem in the United States is not the economy. It’s a trust issue that has created a crisis for our businesses. Trust in business comes from doing what you say that you are going to do for your customers on a consistent basis. Yes, it’s that easy. Just keep your promise and do the right thing! I’m sure that the United States isn’t the only country with a trust issue among businesses and their customers. So, if you live outside of America, don’t think you are excluded. This is a worldwide issue that is killing our ability to build highly successful businesses and develop healthy, long-term relationships with our clients.
How do we overcome this trust issue? You must separate yourself and your business from the crowd by conquering the fear that is preventing you from exuding confidence to your potential clients and gaining their trust. Over-deliver for your clients and do the right thing. Be on time.
Dress for success. Actively listen to what they want. Thank them for their business. Follow up.
These are just the basics that will create a rock-solid foundation for your business and give your clients a reason to trust you.
Being a conqueror will radically change your life and business. You are no longer standing in the shadows, because you have faced your fears. People will take notice and will be eager to find out why your business is so different from the rest.
No comments
Post a Comment